Business Ethics Ethical Decision Making Process

Question: Discuss about the Business Ethics for Ethical Decision Making Process. Answer: Introduction: Stakeholders can be known as persons or companies that rise to gain or lose from the achievement or collapse of a structure. As, with definition, stakeholders are individuals who are influenced by the project their prospects require to be taken into account in sort for a project to accomplished. Stakeholders views can be positive or negative in context of a given project, and frequently do not accord with one another, making it a provocation to reunite their diverse outlook (Brink, 2011). Googles has varied stakeholders due to the reason of huge agglomeration of goods. An organizations assortment consists of its innovative goods like, Google Search, along with current goods such as cable television service, Google Glass and Google Fiber Internet (Meyer, 2016). The companies stakeholders come from different groups influenced with these diverse businesses. To sustain their leadership as a pioneering technology company, Google should tackle the benefit of their stakeholders by the help of appropriate corporate social responsibilities approaches. Organization recent CSR attempts are inclusive and acceptable, established on international standards and prospects. Yet, there is scope to get better these CSR attempts to make Google a tough competitor on the international ground (Morland, 2011). Googles stakeholders affect the companys tactical ways. This affect is revealed in the corporate social responsibility approaches and programs enforced inan organization (Ferrell, Frae drich and Ferrell, 2016). There are various types of stakeholders, which can be categorized on shared interest based. They are users, employees, advertisers and other customers, investors, governments, communities Users: These are the consumers using Google goods, not necessarily paying for these. Users are essential for company because their attitude makes firms popularity, which makes value (Daniel, 2012). Employees: They are interested in appropriate compensation and rewards, along with definition of firms abilities. Company looks towards high salaries, incentives and benefits. Advertisers and Other Customers: These are the major medium of firms revenue, and are interested in getting efficient services. They illustrate companies monetary presentation. Investors: These are interested in firms growing profits, they are essential as they predict the capital required in business (Meyer, 2016). Governments: They affect company with the rules and legislations and are interested in companies regulatory compliance. Communities: They are interested in direct and indirect benefits of the firm. Company can benefit them with charity, and associated activities (Daniel, 2012). Generally, Googles corporate social responsibility presentation is acceptable. The firm has schedule and strategies that predict the interests of all category of stakeholder. The firms philosophy,concentrate on the user and everyone else will chase, has compel to valuable and accepted goods that make the business gainful and advantageous to users, customers and investors. Furthermore, the companys philosophy,money can be made without performing unpleasant, drives Google to engage in corporate social responsibility actions that profits the stakeholder groups of human resources and communities and convince authoritarian necessities (Ferrell, Fraedrich and Ferrell, 2016). As stated in the case study, Google keeps on modernizing the working conditions, due to the reason they wants employees to work with full relieve, like they have allowed employees to bring their pets in an organization, which is not a ordinary concept for a renowned company like Google. Firms major aim and core value concept is to permit employees to do their best and make them to feel no pressure while doing job. Consumers utilize various resources of the Google on daily basis. Google search engine is the most utilized tool of the company, which receives millions of searches on daily basis. This makes users to collect and gain knowledge on daily basis and this information can be utilized in schools learning, projects and in bigger issues faced by the users in their lives. Android operating system and mailing system of Google assist people to be connected with anybody in the world and can even entertain themselves (Meyer, 2016). Google attain their major income from the advertising tool, they promote the products of other organizations to gain profits. Google search engine is used on daily basis, users can view advertisements on this site, and if finds best can purchase products, which will benefit both the other company and users. Google also prefer charity and allow their employees a day off for volunteering and helping those in need. This concept of charity can create a major change in the life of needy peoples, a small help can also generate a wide difference in their lives. These are all preferred ways of Google serving their stakeholders (Daniel, 2012). References Brink, A. (2011) Corporate Governance and Business Ethics. New York: Springer Science Business Media Daniel (2012) Google: The Quest to Balance Privacy With Profit. Available at: https://danielsethics.mgt.unm.edu/pdf/google-the-quest-to-balance-privacy-with-profits.pdf (Accessed: 24 January, 2017) Ferrell, O. C., Fraedrich, J. and Ferrell (2016) Business Ethics: Ethical Decision Making Cases. USA: Cengage Learning Freeman, R. E. (2010) Strategic Management:A Stakeholder Approach. UK: Cambridge University Press Meyer, P. (2016) Google Stakeholders Corporate Social Responsibility (CSR). Available at: https://panmore.com/google-stakeholders-corporate-social-responsibility-csr-analysis (Accessed: 24 January, 2017) Morland, M. P. and Bos, R. T. (2011) Business Ethics and Continental Philosophy. UK: Cambridge University Press